Watches Fashion Accessories

“The rising procuring power of the consumer creates a need for having more than one watch. It definitely adds to your personality,” says socialite Ramneek Pantal. According to industry estimates, the size of the watch market in India is Rs 5,000 cr. And no prizes for guessing that watches score over most other categories when it comes to accessorizing. This market is estimated to grow at 20% annually. Brands have been fully exploiting this need. The most important aspect of a watch today is the appeal of its aesthetics.

The proud owner of watches from Omega, Rado and Longines, she wishes to have a watch from Rolex some day. “Tag Heuer’s Carerra’s collection has been a rich territory. Experimenting with straps, designs, colours and material gives the watches an entirely new look. According to industry estimates, the size of the watch market in India is Rs 5,000 cr. We strictly believe that watches combine accessory art with the science of time theme,” says Mr Johnson Verghese, deputy country manager of Fossil India. For Fossil India, that also has other brands such as Emporio Armani, Diesel and DKNY, the idea of watches as accessory is the core of their business.

A watch from Christian Dior, Emporio Armani or Tag Heuer is purely chosen for its beauty. “The luxury market is in the price band of Rs 10,000 to Rs 8 lakh. As the purchasing power of the consumer is increasing, the need for a watch for its utility factor is declining.

“The Raga is an iconic product. For Fossil India, that also has other brands such as Emporio Armani, Diesel and DKNY, the idea of watches as accessory is the core of their business. This is when a consumer starts looking for occasion-specific watches,” says Mr Manishi Sanwal, general manager of LVMH Watches and Jewellery India. As the purchasing power of the consumer is increasing, the need for a watch for its utility factor is declining. Of this, the organised sector is estimated at Rs 2,500 cr.

Customers have kept coming back to buy the collection’s watches,” adds Mr Sanwal. It is a collection that has earned huge profits for us. “Tag Heuer’s Carerra’s collection has been a rich territory. “Most of my watches are with diamonds and metallic straps,” adds Pantal. “I am fond of big dials which have a sporty, casual appeal to it,” adds Kitty. In the domestic market, Titan has a share of 70% of the organised sector.

Donning a Dior Christal watch, that costs between Rs 1,05,000 and Rs 6,20,00,000, will give a boost to your morale and more importantly your status. The designs of this collection are renewed every year keeping in mind, the tastes of our buyers,” says Suparna Mitra, global head of marketing, Titan Industries. Donning a Dior Christal watch, that costs between Rs 1,05,000 and Rs 6,20,00,000, will give a boost to your morale and more importantly your status. It’s about who you truly are!” She dons a Frank Muller watch which she feels is feminine but sporty, her other personal favourite is an IWC watch.

Formal parties, weddings or nights out, watches are no more a mere time-keeping device but an indispensable fashion accessory. “Most of my watches are with diamonds and metallic straps,” adds Pantal. The luxury and prestige segment constitutes of Swiss brands such as Rolex, Omega, Longines, Rado and others. Interestingly, a woman may enjoy experimenting with the look of the watch while a man may experiment with a different material. Of this, the organised sector is estimated at Rs 2,500 cr. “Watches are definitely an important fashion accessory apart from being a necessity. So, it’s time to choose your watch for a date with time!

It’s not just the perfect clothes and make-up, the ultimate accessory too is important. It’s not just the perfect clothes and make-up, the ultimate accessory too is important. So we endeavour to understand our consumer’s needs and accordingly accessorize our watches,” says Mr Wadhwa.

“The rising procuring power of the consumer creates a need for having more than one watch. While Tag Heuer has a collection of weekend and golf watches, Dior has a collection of watches that have changeable straps to suit every occasion. The luxury and prestige segment constitutes of Swiss brands such as Rolex, Omega, Longines, Rado and others.

The proud owner of watches from Omega, Rado and Longines, she wishes to have a watch from Rolex some day. And no prizes for guessing that watches score over most other categories when it comes to accessorizing. “If you check with our brand Fossil, you would see that it is the accessory aspect of a watch that forms the base for our collections. Interestingly, a woman may enjoy experimenting with the look of the watch while a man may experiment with a different material.

The most important aspect of a watch today is the appeal of its aesthetics. The Titan Raga watch is the most demanded collection from the brand. While this concept has boosted the business of watch brands in India, consumers too feel the need for an accessory that is both serious and yet stylish. “The concept has certainly given us commercial success and has enhanced our brand image. Experimenting with straps, designs, colours and material gives the watches an entirely new look.

The entire market is of Rs 800 cr,” adds Mr Kannan. "The concept of watches as accessories became popular when Swiss watch brands started retailing in India in 1998,” says Mr Gopalratnam Kannan, an industry expert who formerly headed the operations of Timex and Swatch group in India. "The concept of watches as accessories became popular when Swiss watch brands started retailing in India in 1998,” says Mr Gopalratnam Kannan, an industry expert who formerly headed the operations of Timex and Swatch group in India.

Customers have kept coming back to buy the collection’s watches,” adds Mr Sanwal. A watch from Christian Dior, Emporio Armani or Tag Heuer is purely chosen for its beauty. It definitely adds to your personality,” says socialite Ramneek Pantal. This market is estimated to grow at 20% annually. This is when a consumer starts looking for occasion-specific watches,” says Mr Manishi Sanwal, general manager of LVMH Watches and Jewellery India.

The Raga flora has many takers in the market. And what’s better than a watch? While some feel that watches enhance one’s personality, socialite Kitty Kalra feels that watches are all about a person’s individuality. While Tag Heuer has a collection of weekend and golf watches, Dior has a collection of watches that have changeable straps to suit every occasion.

The entire market is of Rs 800 cr,” adds Mr Kannan. “A watch is a reflection of your character and your style statement. Formal parties, weddings or nights out, watches are no more a mere time-keeping device but an indispensable fashion accessory. Brands have been fully exploiting this need. “The luxury market is in the price band of Rs 10,000 to Rs 8 lakh. The collection is specifically for the Indian woman. Interestingly, VD Wadhwa, managing director of Timex, feels the brand’s watches saw their average selling price being doubled because of the concept of watches being worn as accessories. “Watches are definitely an important fashion accessory apart from being a necessity.