Trends of Fashion Jewelry

For example, fine jewelry used to be almost exclusively a gift purchase, but today’s consumers are buying higher-end items for themselves. In addition, some local brands will almost certainly become known globally as a result of industry consolidation: international retail groups will acquire small, local jewelers. Ahead, learn all about the trends the sartorially driven crowd will be buying into this season and shop the pieces we’re loving within each.

The evolution of the apparel industry provides an interesting template for how the jewelry industry might develop. Our research indicates that five trends that shaped an adjacent industry—apparel—over the past 30 years are becoming evident in the jewelry industry as well, and at a much faster pace: internationalization and consolidation, the growth of branded products, a reconfigured channel landscape, “hybrid” consumption, and fast fashion.

For the first time in a long time, we’re seeing the return of jewelry that’s colorful and statement-making versus the dainty “everyday” craze that was on top for so long. We tapped Joanne Teichman, owner of e-retailer Ylang 23, to tell us which pieces she’s gravitating towards and Maria Tash, an OG New York piercer turned jewelry designer, to weigh in on what's worth getting pricked for. As for fashion jewelry, our interviewees predict a slightly higher online share of sales, in the neighborhood of 10 to 15 percent by 2020.

Their rationale: most consumers prefer to buy expensive items from brick-and-mortar stores, which are perceived as more reliable and which provide the opportunity to touch and feel the merchandise—a crucial factor in a high-involvement category driven by sensory experience. Our interviewees believe this number—at least for fine jewelry—will reach 10 percent by 2020 and won’t grow much beyond that.

Ahead, learn all about the trends the sartorially driven crowd will be buying into this season and shop the pieces we’re loving within each.

Furthermore, the previously clear-cut boundaries between fine jewelry (characterized by the use of precious metals and stones) and fashion jewelry (typically made of plated alloys and crystal stones) are starting to blur. Some industry observers project that the ten largest jewelry houses will double their market share by 2020, primarily by acquiring local players.

Those jewelry companies that can best anticipate and capitalize on industry-changing trends—particularly the five described above—will shine brighter than the rest. After sifting through the New York, London, Paris, and Milan runway imagery, it was clear which jewelry trends are going to reign supreme come the new season. On the flip side, brands such as Lanvin and Roberto Cavalli sell fashion jewelry for thousands of euros.

In all major markets over the past decade, online sales of apparel have grown at double-digit rates; in the United Kingdom, for instance, online sales now account for 14 percent of total apparel sales, up from approximately 1 percent in 2003.1 1.E-Retail in the UK, Verdict, September 2012. What may be the It-Sneaker of the season could be all over your feed one day, but six months later the hype is sure to die down. And if the apparel industry does indeed hold any lessons for the jewelry industry, incumbent jewelry houses will soon be fighting bidding wars against private-equity players with deep pockets.

In the past, most of the growth in branded jewelry came from the expansion of established jewelry brands, such as Cartier and Tiffany & Co., and new entrants such as Pandora and David Yurman. One option for smaller players would be to seek distribution through ventures like Cadenzza, Swarovski’s chain of curated multibrand jewelry stores featuring well-known luxury brands as well as up-and-coming designers.

Here, we’ve rounded up the nine jewelry trends everyone will be buying this spring 2019, inspired by the runways. In this article, we discuss how these trends could affect the future of jewelry and what jewelry companies should do to prepare.

The S/S 19 runways were crawling with exciting jewelry trends of all kinds. So in the Marie Kondo spirit, we went on the hunt for jewelry trends we should try for 2019 and ones to leave behind. Thanks to designers like Loewe and Chanel showcasing risk-taking jewelry—think necks cascading with pearls and chains—a quirky charm bracelet and thick hoops suddenly seem approachable.Here, we’ve rounded up the nine jewelry trends everyone will be buying this spring 2019, inspired by the runways. Surprise! Belly button piercings aren't making a comeback, but you'll be surprised to see what's on the list, ahead.

Our interviewees expect that a handful of thriving national or regional jewelry brands will join the ranks of top global brands by 2020—Swarovski is an oft-cited example. To chart the most likely course of the jewelry sector, we analyzed publicly available data, studied companies’ annual reports, and interviewed 20 executives at global fine-jewelry and fashion-jewelry companies and industry associations. Our analysis suggests online jewelry sales are only 4 to 5 percent of the market today, with substantial variations across regions, brands, and types of jewelry. By contrast, future growth in branded jewelry is likely to come from nonjewelry players in adjacent categories such as high-end apparel or leather goods—companies like Dior, Hermès, and Louis Vuitton—introducing jewelry collections or expanding their assortment.

Every jewelry company should seek to strengthen and differentiate its brands through unique, distinctive designs. Some fine jewelry is available at bargain prices: Tchibo in Germany sells gold diamond rings starting at €99. The trend toward branded jewelry will be especially hard on small artisans, who don’t have the marketing muscle of the large jewelry groups.

Jewelry trends, on the other hand, can be a bit are harder to spot. To what degree the two industries will mirror each other remains to be seen, but it seems likely that the jewelry market of 2020 will be highly dynamic, truly globalized, and intensely competitive. After sifting through the New York, London, Paris, and Milan runway imagery, it was clear which jewelry trends are going to reign supreme come the new season. The bulk of these sales will come from affordable branded jewelry, a somewhat standardized product segment in which consumers know exactly what they’re getting.